VEJA SNEAKERS. HISTORY AND MODELS.
Today, we're here to shine a spotlight on the ever-so-popular Veja sneakers, which have reached new heights in their impressive sixteen-year journey. From being endorsed by celebrities to taking over Instagram feeds, Veja has become a household name. Their collection features versatile and timeless styles that effortlessly blend modernity with classic appeal. With comfortable fits suitable for every occasion, whether it's a professional meeting or a countryside getaway, Veja sneakers have rightfully earned their stellar reputation. Their iconic white sneaker design, adorned with the distinctive and colorful side "V," is instantly recognizable. Not only are Veja sneakers fashion-forward, but they also prioritize sustainable production methods and offer vegan options, appealing to both trendsetters and conscious consumers looking to revolutionize the fashion industry.
Here at Moksin, we're thrilled to introduce you to this remarkable brand that has secured a permanent spot on our shelves. Join us as we embark on an exciting journey to explore the world of Veja!
Let's begin by discussing the intriguing origins of their name. This French brand chose the Brazilian word "veja," which translates to "look" and encourages us to explore beyond the sneakers themselves. We'll delve into their rich history, meticulous production processes, and the positive impact of choosing Veja sneakers.
Veja's factories are located in Porto Alegre and Fortaleza, Brazil, where workers enjoy fair and dignified working conditions, contributing to their overall well-being.
At each stage of the production chain, Veja ensures a positive environmental impact. The cotton used in their sneakers is cultivated and harvested by local cooperatives that prioritize organic farming methods, abstaining from harmful chemicals and pesticides. These sustainable agricultural practices not only protect the land but also promote its regeneration. Furthermore, the soles of Veja sneakers are crafted from 60% wild rubber sourced directly from the seringueiros, local residents responsible for its collection in the Amazon rainforest. By engaging in this approach, Veja helps preserve the rainforest and supports the seringueiros' preference for sustainable livelihoods instead of resorting to deforestation for cattle farming.
When it comes to materials, Veja's commitment to sustainability shines through. Their leather is meticulously tanned in Brazil, with a particular emphasis on minimizing water usage during the dyeing process. The tanneries supplying Veja hold the prestigious GOLD certification from the Leather Working Group, showcasing their dedication to environmentally conscious practices. The suede models also adhere to the same stringent quality standards. Additionally, Veja's innovative B-Mesh fabric is crafted from recycled plastic bottles collected throughout Sao Paulo. Remarkably, three plastic bottles are transformed into a single pair of Veja sneakers through this process, resulting in a breathable and waterproof material. For those seeking vegan options, Veja offers models made from corn waste. The interiors feature organic cotton and recycled polyester derived from plastic bottles. Moreover, the Ripstop material employed in select models like the Venturi boasts a reinforced structure, thanks to its mesh-like pattern composed of intertwining fine and thicker threads. This remarkable fabric is also crafted from 100% recycled plastic bottles.
In terms of logistics, Veja collaborates with factories that provide employment opportunities to individuals facing exclusion, empowering them and enhancing their quality of life. Finally, to minimize their carbon footprint, Veja transports their sneakers from Brazil to France via sea transportation.
As a result of their commitment to fair trade, Veja avoids investing in traditional advertising, ensuring their prices remain accessible. Remarkably, the brand's reputation has flourished through word-of-mouth recommendations, solidifying its esteemed position in the industry.
Stay tuned as we unveil and delve into the diverse range of Veja sneaker models available at our physical and online stores. Get ready to embrace sustainability and style like never before!